A freight brokerage moving temperature-controlled loads across the US and Canada: we rebuilt its website for shippers and carriers, then carried its look to print.
A brokerage has two readers: shippers with freight to move, and carriers looking for loads to haul. We gave each its own page and its own way in, a quote form for shippers and carrier setup for carriers, so neither has to read past the other to get what they came for. The whole site runs dark, in the copper and steel of DNL's mark, over custom images of American equipment.
A shipper's quote starts with two places: where the freight picks up and where it delivers. Type the first letters of a town and the form lists the matching cities in the US and Canada, so every quote names a real place. Pick one and the form is ready for the next step. When the form is sent, it checks the phone number and both places again, and turns back anything DNL can't use before it reaches the inbox.
Carriers want two answers before they fill anything in: how they get paid, and what DNL asks of them. The Carriers page gives both up front, the pay terms and the bar to haul, one year in business with active MC authority. Setup then lists the papers to have ready, a W9 and an insurance certificate naming DNL among them, before the first field.
DNL's mark came to us as two flat image files: copper and steel crescents around the letters DNL. We rebuilt it as a vector file that stays sharp at any size, set its colors and type down in a brand guide, and made the company's business card in the same copper on brushed black. The card carries no one person's name, so it works for everyone at the company.
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