The work, every piece of it.

Websites for service businesses, and the logos, brand guides and print to match.

DNL Freight Solutions

A brokerage a truck driver built, moving temperature-controlled freight across the US and Canada. We rebuilt their site in copper on steel and carried it to their logo files and business card.

Where
Arden, NC
Live
October 2026
dnlfs.com

Built for two readers: shippers asking for a quote and carriers looking to haul.

The quote form finds the city as a shipper types it.

Setup is by invite: the papers to have ready, then the carrier’s details.

The rules every page follows: copper and steel, Chakra Petch and Hanken Grotesk.

Six versions of the mark, and which ground each one sits on.

Full finish, flat and one color.

The full finish mark on brushed black.

Seven pieces in one look, from the first screen to the printed card.

Cass Contracting

Excavation and residential grading across Western North Carolina. We drew the logo first, an excavator in Carolina blue, and built the cards, the site and its video around it.

Where
Marshall, NC
Live
May 2026
casscontracting.com
  • The Cass excavator icon in black and Carolina blue. Icon
  • The Cass Contracting name on its own. Wordmark
  • The Cass Contracting logo with the excavator beside the name. Horizontal
  • The Cass Contracting logo, stacked: an excavator over the name and “Grading & Excavation”. Stacked

An excavator in Carolina blue, drawn first: icon, wordmark, horizontal and stacked.

The stacked logo on cream, over blue contour lines.

Visual Identity Standards: logo, color, type and voice, for anyone printing the name.

The excavator on a black circle, and a Facebook banner on the card’s contour paper.

Every piece starts from the one excavator mark, the site included.

The cover of the Cass Contracting brand guide, “Visual Identity Standards”, with the logo on navy.
The front of the Cass Contracting business card: the stacked logo on cream with blue contour lines.
The Cass Facebook banner: the excavator and the name on cream contour paper, the services in a blue band under them.
The Cass social avatar: the excavator in white and Carolina blue on a black circle.

“I would recommend using Mainspring Digital to everyone we know!”

Josh Cass, Cass Contracting 5-star Google review October 2026

Mountain Dream Living

A custom home builder’s showroom. We told its land, design and build in sketch and watercolor scenes made for the site, and wrote the words around them.

Where
Asheville, NC
Year
2026, past work
A watercolor of a stone house with a dark metal roof among pines, mountain ridges in mist behind it.
A watercolor of a kitchen: a marble island, a range under a stone hood and glass-front cabinets with brass pulls.
Kitchens
A watercolor of a lighting display: a brass chandelier over a cabinet of lamps and lanterns, with lit shelves on each side.
Lighting

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